Media Release: 1 April 2025 Unlock Korea With A Word ‘Annyeonghaseyo’ (Hello) The Korea Tourism Organization Sydney Office is partnering with Reborn to launch an exciting online spring campaign: Unlock Korea With a Word – Annyeonghaseyo (Hello in Korean). This campaign invites travellers to say hello to spring in Korea with a wide range of offers, including flights, hotels, tours, and activities. Exclusive Flight Deals Depart from Sydney or Brisbane with fantastic flight deals from our airline partners. Korean Air and Asiana Airlines are offering a 9% discount, while T’way Air, a leading Korean low-cost carrier, is providing a 10% discount plus a $50 coupon. T’way Air offers budget-friendly fares to Seoul, starting from just $424. Stay in Style Enjoy exclusive hotel discounts across Korea, carefully selected to enhance your journey. Lotte Hotels & Resorts is offering a 15% discount across 11 hotels, including Lotte City Hotels and L7 Hotels in Seoul, Busan, Ulsan, Daejeon, and Jeju Island. Unforgettable Tours & Activities This campaign features special rates on tours and activities across four themes: culture, food, nature, and hallyu (Korean Wave). Whether it’s a cherry blossom hike or a culinary adventure, explore Korea with unique tour itineraries from InsideAsia, TripADeal, G Adventures, Crooked Compass, and Wendy Wu Tours. Experience Korea First-hand Immerse yourself in Korea’s food, fashion, history, and hallyu with hands-on experiences, epic day trips, and engaging classes. Enjoy special offers on activities through Klook, with fantastic deals available. Travellers can also get help with their travel plans through specially curated travel guides and recommendations from popular Aussie content creators. This spring campaign, packed with incredible offers and exclusive deals, runs until 11 May 2025. Start planning your trip today and come say Annyeonghaseyo to Korea! 🌏 www.unlockkorea.com.au For media inquiries, please contact Daniel Lee at [email protected] or +61 2 9252 4147.

Media Release: 6 February 2025 The Korea Tourism Organization (KTO), in partnership with the Korean Society of Microscopy, Jeju Special Self-Governing Province, Jeju Convention Bureau, and Jeju International Convention Center, has successfully secured the 14th Asia-Pacific Microscopy Conference (APMC14) for Jeju in November 2028. At the 13th APMC, held in Brisbane on 5 February 2025, Korea was selected as the final host after strong competition, highlighting the country’s excellence in research, technology, and MICE (Meetings, Incentives, Conferences, and Exhibitions) capabilities. APMC, held every four years since 1956, is a key international academic conference bringing together approximately 1,500 experts from 20 countries to share the latest advancements in microscopy and imaging technologies essential for materials science and biomedical research. Korea previously hosted APMC in Jeju in 2008, and securing it once again reinforces the country’s status as a leader in the field while promoting Jeju as a premier MICE destination. With around 700 international attendees expected, the event is projected to generate over AUD 3.5 million in economic benefits for Jeju’s hospitality, food, transport, and tourism sectors. The successful bid was made possible through extensive collaboration between key organisations. The Korean Society of Microscopy, led by Professor Yeo Jong-Souk from Yonsei University, leveraged its experience from hosting the International Microscopy Congress (IMC20) in Busan in 2023 to prepare a strong bid. The Jeju Convention Bureau and Jeju International Convention Center provided key support, including bid proposal development and on-site promotional activities. KTO also played a vital role in securing the bid. On 4 February, the day before the final selection, KTO Sydney sponsored a special dinner at Rydges South Bank Brisbane with key members of the microscopy community. This event provided an opportunity to engage with industry leaders and showcase Korea’s strengths as a premier MICE destination, further reinforcing Jeju’s suitability as the host city. Jung Chang-wook, Director of KTO’s MICE Division, stated, “This success reflects the strong collaboration between our MICE stakeholders. With increased international conference support funding in 2025, we will continue working closely with key partners to attract more large-scale events to Korea.” Looking ahead, KTO Sydney is planning further MICE initiatives in 2025 to attract more international conferences and business events to Korea. The team will also attend AIME 2025 in Melbourne, one of the Asia-Pacific region’s leading MICE trade shows, to strengthen industry partnerships and promote Korea as a top MICE destination.