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[KTO × NAVER MAP] BE LOCAL | DISCOVER KOREA LIKE A LOCAL WITH NAVER MAP
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09/03/2025
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Korea_Tour
Korea_Tourism
Korean_food
Seoul
Busan
Gyeongju
unique_experience
public_transport
event
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The BE LOCAL campaign, brought to you by the Korea Tourism Organization and NAVER MAP,
offers travelers exclusive perks to discover Korea like a local.Enjoy exclusive travel benefits in Seoul, Busan, and Gyeongju
with the Korea Tourism Organization,
and explore dining spots and activities on NAVER MAP
for an authentic local experience in Korea.From dining discounts at local favorites to K-Culture experiences,
transportation deals, and tour pass discounts!Make the most of your trip with up to 20% OFF!
Campaign PeriodSeptember 17
, 2025
-
December 15
, 2025
※ For eligibility details and inquiries regarding each benefit, please refer to the notice at the bottom of the page.
Dining & Experience Card Payment Discounts
Benefit
1
Food & Beverage DiscountsCard Discounts at Restaurants & Cafés in Seoul, Busan,
and GyeongjuLearn More >Benefit
2
Experience DiscountsCard Discounts on K-Culture Experiences
ddLearn More >Instant Discount
Benefit
3
Transportation DiscountsDiscounts on Express Bus Fares
and Rental Car FeesLearn More >Benefit
4
Gyeongbuk Tour PassDiscounted Tour Pass
including Admission Deals for Local AttractionsLearn More >※ Discount benefits may end without prior notice if the regional budget is exhausted early.
Benefit 1Food & Beverage Discounts
K-Local Food Trip 33 x Long-lasting Small Businesses x Regional Eateries
K-Local Food Trip 33 x Time-Honored Stores
x Regional Eateries
Explore diverse local restaurants across Seoul, Busan, and Gyeongju
with NAVER MAP’s BE LOCAL list.
Exclusive discounts await!Seoul
be local list
Click to Explore
Busan
be local list
Click to Explore
Gyeongju
be local list
Click to Explore
"K-Local Food Trip 33” is a culinary tourism guide curated
by the Korea Tourism Organization, featuring regional specialties, seasonal ingredients,
and traditional liquors from across Korea.Regional
FoodBusan Dwaejigukbap
Seasonal
IngredientsTongyeong Oyster
Traditional
LiquorAndong Andong Soju
Learn More about “K-Local Food Trip 33”
Benefit 2Experience Discounts
Don’t miss out on exclusive discounts for K-Culture experiences!
Enjoy everything from hanbok experiences and museums to exhibitions and theme parks!Seoul
be local list
Click to Explore
Busan
be local list
Click to Explore
Gyeongju
be local list
Click to Explore
ⓒ Korea Tourism Organization,
ⓒ Korea Tourism Organization Photo Korea - Kim Jiho, Seo MunkyoView Dining & Experience Card Discounts
Up to 20% OFF (max. 5,000 KRW) on payment with WOWPASS or NAMANE CARD!
Dine at BE LOCAL list restaurants (Benefit 1) and enjoy unique experiences (Benefit 2)WOWPASS
View WOWPASS Discounts
NAMANE CARD
View NAMANE CARD Discounts
WOWPASS
View WOWPASS
DiscountsNAMANE CARD
View NAMANE
Card Discounts※ Enjoy up to 3,000 KRW off dining in Seoul
Benefit 3Transportation Discounts
When traveling to “BE LOCAL” campaign regions,
enjoy up to 30% OFF express buses and rental cars!Opening on October 1Benefit 4Gyeongbuk Tour Pass
Get the Gyeongbuk Tour Pass at a special price!
Your all-in-one pass with transportation features
and discounts at top attractions!Tourist
AttractionGyeongju
Donggung Palace and Wolji PondFood
& BeverageGyeongju
Hwangnambbang
ExperienceGyeongju
Gyeongju WorldOpening on October 13Notice- The Dining & Experience Card Discount offers 20% off (up to 5,000 KRW). During the campaign period, both dining and experience benefits are limited to five times in each region.
- Some of the dining & experience merchants listed in the BE LOCAL list may not participate in the card discount event.
- Transportation discounts (express/intercity buses and rental cars) are available for reservations made through partner company websites between October 1 and November 30.
- Express Bus (KLOOK), Rental Car (LOTTE Rent-a-Car)
- Gyeongbuk Tour Pass discounts are available from October 13 to December 11.
- This promotion is exclusively for foreign visitors to Korea.
- Discount benefits are available under the following conditions:
- Foreign tourists visiting Korea (venues may request verification of passport or other ID)
- Users who have downloaded the NAVER MAP app
- Discount benefits may end without prior notice if the budget is exhausted early.
- For detailed information regarding discount benefits, please contact the Korea Tourism Organization’s “1330 Korea Travel Helpline"
- (Domestic calls) 1330 / (International calls) +82-2-1330
- 해당 할인 혜택은 한국관광공사의 예산으로 제공합니다. 자세한 내용은 "1330관광통역안내"로 문의 부탁드립니다.
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